A loyal customer and retired army officer named Key Dickason originally brought the idea for what would become Peet’s all-time bestselling coffee to Alfred Peet in 1969. The result was so good that Peet not only named it after Dickason, but also gave him a promotion from sergeant to major. Major Dickason’s combines the best origin coffees from the world’s premier growing regions, with each region imparting its distinctive characteristics into a smooth, balanced cup. Over the years this flavorful, deeply roasted, and unsurpassable blend has come to epitomize the taste of Peet’s Coffee. Convenient K-Cups offer an easy way to make a quick single-serving of this delicious brew.